About us
AI doesn’t fail on technology.
It fails on adoption.
We rolled out AI at ProSiebenSat.1 and saw first-hand where people get stuck. wirkt.ai is our answer: help at the moment it’s needed, not another tool.
How we know
Together, we led AI across ProSiebenSat.1 and built the group’s Tech Hub in Portugal.
Along the way, AI grew from an IT project into a transformation agenda, with AI enablement as a key part of it. Every rollout made one thing clearer: licences and training aren’t enough. People get stuck on their own work, at one specific step.
So we ran an internal helpdesk that gave employees an expert at exactly that moment. wirkt.ai makes it available to any company.
The founders
Lucas Braun
Founder
Previously Head of Data & AI at ProSiebenSat.1’s 7.1 Tech Hub in Portugal, before that AI developer.
His lens: technology. What actually works in which tool, and where it stops.
Richard Seitz
Founder
Previously SVP Data & AI at ProSiebenSat.1, responsible for rolling out AI to around 4,000 employees. Before that, management consultant at Bain & Company.
His lens: the organisation. What it takes to turn licences into real usage.
Principles
Help when it’s needed, not just in case
Adoption happens on the job, not in the training room. That’s when our experts step in.
Enable, don’t take over
The expert shows, the employee does. The know-how stays with your team, not with a vendor.
You pay for what you use
No subscription, no lock-in. Need less, book less.
The experts behind the Helpdesk
Power users, not trainers. People who use the tools every day and can show how they work in practice. Every question is matched with the right level of expertise.
AI Coach
First steps and everyday use. ChatGPT, Copilot & co. for real tasks.
AI Specialist
Tool depth. Custom workflows and automations with n8n and Make.
AI Architect
The complex stuff. Custom agents, tool combinations, cost optimisation.
Let’s talk.
30 minutes, no pitch. We look at where AI is stalling in your teams and whether the Helpdesk is a fit.